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AirBnb

I first heard about AirBnB from a musical group who used the service for lodgings in New York. Since then I’ve used it too.  For this campaign, we wanted to position the people who rented out their homes as regular folks who needed help with their mortgage.  Interesting that three of our four locations were in the Anacostia section of DC — beautiful homes in what’s been the poorest section of DC for decades.

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